usa today
In 1982 USA Today debuted as America’s first national general-interest daily newspaper. USA Today is a newspaper for white collar professionals with stories that are brief summaries of the news. The paper branched off into spin-offs including Baseball Weekly, Sky Radio and International editions of USA Today. In 1995 USA Today Online was launched to compete in the online market. The problems for USA Today are 1) how to expand, 2) how to increase revenues, and 3) how to grow with technology.