Music Trading
... First, by allowing consumers to copy music to cassettes, to burn music on CDs and now through Peer-to-Peer Music Trading (downloadable music from internet). Many music listeners do not think that copying music is a crime, but music label moguls see it differently. ... Copying music is stealing one’s intellectual property and/or copyright holdings. ... Music listeners can now download music from the Internet. As a result, Peer-to-Peer Music Trading is causing the record companies to face a major business problem in sales. Marketing Professor Peter Fader believes, while music listeners are getting music for free, music businesses are getting free publicity. Peer-to-Peer Music Trading has become a major problem for the music business. ... Peter Fader who wrote a paper entitled, “ Using Advance Purchase Orders to Forecast New Product Sales,” also wrote an article, “Peer-to-Pear Music Trading: Good Publicity or Bad Precedent?