SWOT analysis of Adidas
SWOT Analysis: Strengths: ?Adidas has the second highest market share in basketball and second overall with market share of 15. ... Adidas makes an effort to meet environmental standards, and to be a sustainable company. ... In the last two years Adidas has nearly doubled its size of its basketball business Weaknesses: ? ... Current economic crisis Industry’s Current Situation: The athletic footwear industry is a globally competitive market, with Nike, Adidas, and Reebok comprising 65. ... Currently Adidas assumes the number two overall market share position in the U. ... Adidas continues to compete for market share with Nike, who has more than double Adidas? ... In 2000, Adidas maintained a fairly consistent rank having the second highest overall market share of 15. ... Adidas has continued to explore new product segments and ranks second in basketball shoes and cleated shoes. ... Adidas is exploring new endorsement opportunities that may gain recognition for the company and increase market share. As Nike remains its largest competition, Adidas is considering different marketing strategies that will close in the gap on Nike’s success. Currently Adidas is trying to increase their endorsements and recognition by endorsing LeBron James, the high school basketball sensation who is said to be the next Michael Jordan. Both Adidas and Nike are bidding in a financial battle for a shoe deal with LeBron James that could reach as high as $50 million. Adidas has diversified its marketing strategy in hopes of reaching the basketball segment. ... Adidas 15.1% Adidas 16. ... 5% Growth Opportunities: In the year 2002, net income for Adidas increased 10% from 208 million to 229 million. Adidas also achieved sales of a record $6.