Semiotics
SEMIOTICS Introduction When reading from a text or observing the world around us, words and images can convey different meanings to different people. ... Semiotics is a way to gain a new understanding of people in their attempts at communication. ... Theory Summary Semiotics is the study of signification. Roland Barthes’ Semiotics Theory is based on the belief that every sign (word or object) comes from a signifier and a signified. ... Semiotics concerns itself with anything that can stand for something else, but how we interpret those signs is the key issue.