RYANAIR
... To answer this research problem the strategies of two different airlines, Scandinavian Airline Systems (SAS) as a mature airline company and Ryanair as a low budget airline, will be examined. The aim is to investigate the strategic moves of the two airline companies and thereby reflect the recent events within the industry and the current situation by answering the following research questions such as: į What is Ryanair”¦s and SAS”¦ strategy in terms of core competencies and positioning considering price and customer service? į Which were major events in Ryanair”¦s and SAS”¦ strategy during the last decade that influenced the current situation in the airline industry? A closer look is taken into the recent developments of the airline industry and how these have an impact on the strategies of Ryanair and SAS. ... « In regard to the strategies of SAS and Ryanair focus is given on presenting their core competencies and positioning strategies in terms of price and customer service.