6 Personal selling is a complex and diverse activity within the overall marketing process What is
It has been stated that ‘personal selling is a complex and diverse activity within the overall marketing process’. Before outlining the similarities and differences in selling used motors and licensed pharmaceuticals, lets look at personal selling and what makes it complex and diverse. The act of personal selling has been around for a very long time. ... The sales-orientated approach uses a high-pressure technique of selling, thus assuming that a sale will only be made if pressure is exerted.