Herb Lubalin
Herb Lubalin was born in1918 in New York. ... Much of the history , at least in graphic arts has been written and designed by Lubalin. ... Not many have been able to top Lubalin’s work. ... Typography is where it started for Lubalin. However, Lubalin feels that typography is not the key he wants associated with his work. ... ” Lubalin was a brilliant art director for many. ... Lubalin is widely known for his talent as a graphic designer. ... “Lubalin used his extraordinary talent and taste to transform words and meaning from a medium to an inextricable part of the message and in doing so, raised typography from the level of craft to art.