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Acer in Canada
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...
Acer in Canada in the past served as an intermediary between Acer America to deliver products to Canadian distributions. Since Acer in Canada was not selling products directly to consumers in Canada, there was an opportunity to use local distributions and assemble the computers in Canada and sell directly to consumers. ... In the global environment, there are a lot of dramatic changes and threats that Acer faced. ... If Acer doesn’t get in the mass merchandising sector this could become a threat rather than an opportunity. ...
The major asset of Acer Canada is that they know several local distributors. They can use its philosophy to use local distributors because they understand the market that already exists more than anyone else, and this could place Acer in a good position in the markets. ...
Anthony Lin set a goal to double the revenue by the end of 1996 within 2 years, the goal was to be in the top 10 Canadian market share, this will be through government sales which would make the profile of the company look good it will invariably promote Acer’s image and brand name and also by selling to direct to consumers, and assembling the computers which offers many benefits, such as a lower transportation cost, and a shortened delivery time.
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Paper Information
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Title: Acer in Canada
Words: 1042
Rating: None
Pages: 4.2
submitted by: sscreek
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