Global
... ’s director for global employee relations, agrees that it is understandable for Americans to be concerned about his company’s plans to “off-shore”, but insists that his company must, “balance what the business needs to do versus impact on people”. ... Also, global planning for such a task may be easy but global execution is not. ... • Sir Martin Sorrell goes on to argue that focusing on creating global marketing strategies needs to die down and that swinging back to a more local approach is necessary. • Sorrell claims that when speaking of Global Marketing, “One Size doesn’t fit all.