Disney Corporation
From Mickey Mouse to the Lion King, Disney has become a well known brand name when it comes to family and children’s entertainment. But is there more magic to the wonderful world of Disney than meets the eye? Disney produces far more than just animated films for children. Disney is one of the largest media entertainment companies in the world. ... Disney brings in revenues over a billion dollars each year. Wasko (2001) writes that Walt Disney and his brother Roy Disney created a small entrepreneurial business in the late 1920s creating Mickey Mouse cartoons. ... Disney had a reputation for creating high quality animation using the new technologies of color and sound. Due to international distribution of Disney films and intelligent merchandising alongside them, Disney quickly developed a reputation larger than the company itself.