Mystique Case Analyis
Purpose: Introduction of new package design (aerosol container) in two different sizes (51/2 Oz, 10 Oz) and to approve the test market funding for soft and silky shaving gel. Addressing each of the following questions will help in analysis if case 1. Should the aerosol container concept be pursued further? q S&S's sales performance through 1999 shows § Sales = $ 3,724,000 § Gross profit = $ 2,940,000 § Brand contribution = $ 1,363,900 q But it’s unit sales volume of soft and silky shaving gel had declined and then plateau in recent years and aerosols are becoming the dominant design for women’s shaving creams and gels by 1999.