Strategy is influenced by history
What does the word strategy mean in business world? “Business strategy is the determination of how a company will compete in a given business and position itself among its competitors. ... Another definition is “Strategy is a pattern, that is consistency in behavior over time”. (Henry Mintzberg 1998:9) According to the three definitions above, I understand that a strategy can look ahead-as a plan, but it can also look back to the past behavior-as a pattern. Look at the strategy formulating process, Andrew quoted that strategy formation should be a deliberate process of conscious thought (1982).