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Article 1: 1) Objective: To demonstrate the opportunities and challenges that the service economy provides and to address the need for more research on marketing services internationally 2) Did the author accomplish what he set out for? Yes. He showed that the service economy provides opportunities as well as challenges. For example, he showed the enormous (expected) growth of the service sector in the global economy. Further, he addresses some strategic challenges, like how to overcome trade barriers. 3) Screen the methodology used, and the way it was applied - There are no clear research objective and research question. - Recommendations for future research are offered. 4) Include your overall judgement on the academic value (Vanuit de wereld van de wetenschap worden aan kennis, de resultaten van een onderzoek andere criteria aangemeten. De kennis moet systematisch en controleerbaar ontwikkeld en nauwkeurig omschreven zijn, soms in de vorm van hypothesen. Op die manier is een bijdrage mogelijk aan de theorie.) - Can the results be generalized and to what extent?