IMC and the benefits
... These higher customer and stakeholder retention rates translate into measurable success with improved bottom-line profitability IMC should be important to companies because of the following reasons: - · An effective IMC plan helps differentiate a company from its competition · IMC creates a continuous flow of quality leads · IMC helps reinforce awareness in the minds of the customers. · IMC helps in retaining customers by providing for existing customers so they remain loyal; focus is on the customer.