Marketing Plan
MARKETING PLAN ASSIGNMENT GOVEG! ... ” It is marketing itself as being a prime choice for today’s generation of youth who are focused on being aware of animal rights and wanting to go on a vegetarian diet. ... It’s created for confident, intelligent, active, and “politically correct” men and women, between the ages of 13 to 38 (marketing will focus more towards the youth), with a personal agenda but conflicting moral values. Demographics: Age: 13 to 38 (marketing will be aimed more towards a youth market) however we feel that our product is one that will be appreciated by many regardless of age so the guidelines to the age category are not at all defined.