HP distribution
What functions do consumers expect from a channel and how are HP’s traditional channels doing? ... HP channels were not doing well: · Consumers were getting disappointed with services provided by the channel. · Consumers entered stores with a strong HP brand image but the in-store demonstrations somewhat diluted that image · High turnover in sales associates made it difficult to have consistent in-store product knowledge. ... Which distribution alternative do you recommend and why? HP should continue selling through retailers but should also open a full-fledged online store. ... Hence it is necessary for HP to be able to sell its printers through resellers so that its printers can be offered in those bundles. ... HP had started an online store for its refurbished printers. ... This was a testament to HP brand name. Especially since the HP brand name was getting diluted in-stores, an online store could be a great alternative.