PR in a nutshell for Soapy Saver
Mission Statement for PR: Through the functional use of marketing and management, PR will effectively deal with public issues encountered by a firm across its wide range of constituents. Goals of Soapy Saver s PR The goals of PR are to effectively communicate with the public. The effective management will allow customer, investors, suppliers, competitors, and other facets of the public sector to have knowledge concerning Soapy-Savers products, services, promotions, or employees. ... Current stockholders will have access to company databases that relate to payroll, inventory, geographic distribution of Soapy Saver, and upcoming promotional ideas. ... Figure 1 current share holders at a meeting Media choices: Internet - website about the company, current stock price, ability to make suggestions, enter to win a Soapy Saver, or answer surveys. ... It involves the most amount of viewers seeing and hearing the brand, with advertisements showing both our product and company special events, Soapy Saver is sure to emerge as a household favorite Direct Mail - Mail perspective consumers coupons to induce a purchase, as well as to increase our target audiences awareness and knowledge of our product. ... Special Events: Soapy Saver did a company wide habitat for humanity project in a run down neighborhood. It was called "Re-cleaning the community with Soapy Saver. ... These were called, "Help refresh your school with the companies that keep you refreshed each day, Soapy Saver and Cleanland &Co. ... Press releases: MEMORANDUM DATE: April 25, 2000 TO: KVUE news consumer reports FROM: Soapy-Saver RE: new soap product The purpose of this memorandum is to inform you that we are a new company distributing a product that deals with personal hygiene, we want you to test it out for us We at Soapy Saver are here to announce that we are entering the market of personal hygiene with a revolutionary new product.