SWOT analysis for TESCO
Waitrose is operating as a grocery retailer in the UK market. ‘Retailing is an activity of enormous economic significance to most developed nations. In Britain, 2.5 million people are employed in retailing, comprising 10.5 percent of all employees (National Statistics, 2001a) […] In spite of its scale and importance, the retailing industry was not initially at the forefront in embracing the marketing concept’. Manufactures of fast-moving consumer goods were playing this part.