External Communications
External Communications United Parcel Service of America Inc. ... The topic of this paper is the importance of effective external communication. UPS is a good example of a successful innovative corporation that makes external communication an integral part of its operations and growth strategy. ... This paper will discuss the company objectives, methods in external communications, their target external publics, tactical plan, and media tools. As a package delivery company UPS has always had regular communication with its customers and other external publics. Since 1999 when they announced their new strategy for expanding their services and capabilities their need for effective external communications has grown. ... The UPS public relations and external communications tools and strategies are extensive. ... The company has a strong business strategy and encourages the employees to share this information with external publics. ... Dale Jarrett, famous NASCAR drive is now their spokesperson who provides PR and communicates with their external publics. ... Another source of external PR communication for UPS is through the multiple awards the company has won. ... The key to successful external communications is to know your publics, how they see your company, and to anticipate their needs as much as possible. ... The goal of external communication is not just to get your information out to the public it is also to receive feedback that may help the company improve or fix its strategies or image. UPS has a good external communications strategy and is very open to the feedback they receive from the media and the different publics they target.