easy jet porters 5 forces
The Airline Industry’s Competitive Environment 3.0 The Threat of Entry 3.1 • In order to enter the industry a high capital investment is required. Realistically an organisation would need to have sufficient funds to invest or would need to diversify from there current market into the budget airline industry. • In the U.K. airport are extremely over crowded. This has led to fierce competition for runway bookings. A new airline in the industry may find it difficult to book enough slots to perform efficiently. This will increase as the ‘single European sky’ policy comes into affect. • The budget airline industry in the UK is over crowded.