Wellington Chemicals
Wellington Chemicals Division Table of Contents Executive Summary . ... Overview of Wellington Chemicals Division . ... Strengths of Wellington Chemicals Division . ... Weaknesses of Wellington Chemicals Division . ... Opportunities for Wellington Chemicals Division . ... Threats to Wellington Chamical Division . ... 13 Executive Summary Wellington Chemicals Division (WCDE is a division within a major UK-based chemicals company that manufactures and sells a range of chemical products that are difficult to handle, and thus, require special containers for shipment. ... Because of the characteristics of the chemicals, the containers are a major element of WCDs marketing strategy and they enjoy a good reputation in the industry. ... Walsh, the division manager of Wellington Chemicals Division (WCDE. ... Overview of Wellington Chemicals Division WCD is a division within a major UK-based chemicals company that manufactures and sells a range of chemical products that are difficult to handle, and thus, require special containers for shipment. Because of the characteristics of the chemicals, the containers are a major element of WCDs marketing strategy. ... Strengths of Wellington Chemicals Division The strengths of the WCD are summarized as follows: WCDs greatest strength is its unique containers with special features and a patented lining. ... Weaknesses of Wellington Chemicals Division The weaknesses of the WCD are summarized as follows: In-house production and maintenance of containers is very costly, as evidenced by the fact that an outside contractor without the benefit of experiences and expertise can replace CDs functions at a competitive cost. ... Opportunities for Wellington Chemicals Division WCD is presented with an opportunity to save money by outsourcing production and maintenance of containers to an outside vendor. ... Threats to Wellington Chemicals Division Competition in the chemical industry is severe, and WCD must remain cost competitive in order to survive.