Detroit Pistons sponsored by rock Financial
Overview The Detroit Pistons announced that Rock Financial, Michigan’s mortgage company, will be the team’s presenting sponsor for the 2003-04 regular season. I believe that this will benefit Rock financial in several ways. ... The Pistons’ popularity and success are on a constant and steady incline. ... The market is affluent, mobile, and reflective of the type of customer that Rock is always trying to reach. The Pistons’ audience represents a wide variety of people, and this is a great opportunity for Rock Financial to reach them, not to mention the publicity they will get from being involved in all of the Pistons’ advertising and vice versa. ... Through this deal with the Pistons, Rock Financial will create some major brand awareness, and a reputation as a hip, fun organization. ... Communication Objectives The objective of this sports marketing campaign is to increase brand awareness for Rock Financial by creating a campaign that will appeal to the Pistons’ audience but will be understood by everyone.