International Sourcing In Athletic Footwear Nike and Reebok
International Sourcing in Athletic Footwear: Nike and Reebok Nike and Reebok are two of the most popular brands of athletic shoes on the market today. ... In the same year Nike and Reebok had sales of $3. ... With sales in the billions and an astounding command of the market, Nike and Reebok were highly visible and came under constant scrutiny by many consumer groups and human rights group. ... They not only shift the production costs to the contractors, but used athletes and celebrities to endorse their products, some of the more notable ones being Michael Jordan, Tiger Woods (Nike), and Shaquille O’neal (Reebok). ... Nike and Reebok were very powerful companies and contracts were secured by proving that the factories could manufacture the best quality and the lowest cost. ... Nike and Reebok were very savy in their outsourcing practices because they did not allow any one contractor to have too much control over the outputs.