Channel Conflict
CHANNEL CONFLICT Channel conflict is competition between two or more different distribution channels to sell the products or services of the same company. Managing channel partners-distributors, resellers, retail dealers is a tricky business. The main concern in e-commerce right now is avoiding channel conflict. ... Channel conflict is an especially troublesome issue in business-to-business electronic commerce, where customers buy directly from manufactures via the Web instead of through distributors or sales representatives. An electric company in Illinois called Miller Electric, has bee helping this business-to-business conflict by when a consumer goes onto the site they are required to put in their zip code when they buy.