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Marketing Ethics
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Topic: Ethical issues relating to collection of data for marketing research
Marketing defines the managing of markets to bring about exchanges for the purpose of satisfying human needs and wants. A laymen definition for marketing simply states it as ‘meeting (consumer) needs profitably’. The goal of every business is ultimately to make a profit from the marketing of its products by whatever ways or methods possible. ... The issue of ethics involves the fundamental relationship between humans and arises because of the researcher’s relationship with other parties, e. ... consumer and client (in the case of marketing agencies), who participate in the research process.
One example of unethical behavior is the intrusion on consumer privacy; this situation highlights the aggressive nature of business organization where its marketing strategy involves constant pressure sales promotion to the point of harassment.
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Paper Information
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Title: Marketing Ethics
Words: 605
Rating: None
Pages: 2.4
submitted by: chubbs
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