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Papers > Art > Confluences of Fashion and Architecture
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Confluences of Fashion and Architecture |
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Retail Fashion, Architecture and Identity >>>>>>>> Shopping has stimulated opportunities for consumption and is regarded as a manner of materialistic desire. The retail-consumption behaviour becomes a fabric of people’s daily lives and influences architecture since fashion created retail and retail require buildings to house them. Architecture is consumed, just as geographical space and the natural environment are routinely consumed. Consumerism is a dominant force in the shaping of our environment, and is therefore an important factor in the production of architecture. ... The role that architecture as an object of consumption has to play with “the formation of identities and subjectivities. ... The function of architecture within a commercial environment is the seduction of the consumer. ... “The relationship between fashion and architecture in the city, is then, not about anti-commodification, but is, or should be, about anti-homogenisation. ... Borden points out that the true relationship between fashion and architecture lies not only in set piece store designs, but in the difference struck up between shops in greater urban context. ... Building users, therefore, consumes architecture. Fashion has become an environment and has indeed created a selling place for retail architecture to take place within the society, forming a communal pattern. The activity of shopping for clothes has thus created a unique identity of fashion architecture. ... Where architecture constructed retail space, it becomes a community focus, a place of displaying, interacting, exchanging and consuming; which reiterates the action of shopping. Fashion requires a consumer system, and it is of architecture that allows the activity of consumption to take place within the interior spaces, housing commodities for consumers to encounter goods. In addition, both architecture and fashion are similar because neither can neglect the functional side of everyday life. Clothing belongs to human’s everyday basic needs; and architecture is a means of satisfying the personal and social needs of people. Rendell states out the discussions of consumption and architecture from Walter Benjamin, where he suggested that the correlation between architecture, fashion and identity are considered in terms of everyday life, where “the commodities we buy and the places in which we buy them are set within the context of popular culture. ... Not only is fashion the modern measure of time, it embodies the changed relationship between subject and object that results from the new nature of commodity production. In fashion, the “phantasmagoria of commodities presses closest to the skin. ... The role of architecture as a commodity has a growing significance. The design of space corresponds to differences between people in terms of their backgrounds, gender, income and age groups; and so is fashion as an indication to correspond to the differences. Incentive Fashion Space? Architecture and spatial design have become major elements in retail presentation. ... Architecture, in some cases, manipulates the product, which raises the dilemma of whether the attraction should be the retail store or the merchandise. ... As a result, fashion retail design in some instances invites the consumer to be dynamically involved while viewing merchandise. ... The design of the retail store is able to give the fashion house further opportunities to express the mood of the collection. ... Hosokawa points out that clothes are in fact an integration of architecture, and in designing an interior space it has to be fashionable enough to fit in the kind of clothes within the space created to be responsive with both the merchandise and to provoke shoppers? ... Architecture, in this scenario, act as a background to arouse the activity of consumption to take place in fashion retail. ... Fashion is about a level of indulgence, “which expresses status, kudos, and ‘belonging? ... Architecture is not only a box nor a cover for our body. ... Store architecture is consequently the fundamental means of “expressing the corporate identity to determine commercial success while fashion is a means of conveying an identity? ... Fashion and retail design tends to exert a great influence over our self-definition equivalent to our consumer identity. ... Store design itself is similar to fashion that it satisfies an outward expression of image and style. The image and style in architecture must be appropriate to its function and suit the activities and social relationships of its users. It is by means of image and styles that fashion and architecture uses one another, not simply as backdrops but as guarantees of cultural acceptability. These two elements are the genuine prevalence of architecture, constituting the integrity of fashion retail identity. Dressing Architecture? Semper looked at the birth of architecture and society in two alternative ways: ? ... The architecture of weaving precedes both the use of clothing to define and protect us and the fixed architecture of enclosure and separation. Jennifer Blooms augments this relationship between sewing and architecture with her own practice of patching: stitching together diverse remnants to bind architecture and literature. ... They are responsible for coordinating and interweaving the interests of the related consultants, owners, occupants and contractors to produce a meaningful work of architecture. By investigating the similarities between weaving and architecture we begin to see overlapping concepts. ... Sometimes material surface together with material structure are the main components of a work; in textile works for instance, specifically in weavings or, on another scale, in works of architecture? In their common need to relate a designs physical properties to its aesthetic implications, weaving and architecture share a trait worthy of further exploration. The history of textile use in architecture is broad. ... In terms of architecture, weaving in its fabric form has been used in tent structures for thousands of years. ... In 1851, Gottfried Semper published his well-known theory of the Four Elements of Architecture. ... Architects must continue to operate as generalists to acquire a multitude of ideas that someday may be retrieved and woven into another tapestry of architectural design Dress and Décor Fashion and Architecture operate along the same principles. There is an aspect of clothing as portable architecture, and clothes, which are modular, are also our shelters, which is the main function of buildings. ... In the book “The Look Of Architecture? ... There is an extent of overlap between the discipline of architecture and the tailor’s quotation craft. In fact, architecture sometimes directly imitate dress. Holgate indicated examples of the ancient Greeks incorporated elements of dress in temple architecture, which is most apparent in the colonnades. ... Adolf Loos repeatedly identifies architecture with clothing design in the decisive “Architecture?essay of 1910 by paraphrasing Semper’s basic premise: “Many will have had doubts over my last remarks, doubts which are directed against the comparison which I have drawn between tailoring and architecture. |
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Title: Confluences of Fashion and Architecture
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