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dell
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SWOT analysis of Dell Computers History: The company was founded in 1984 by Michael Dell, now the computer industrys longest-tenured chief executive officer, on a simple concept: that by selling personal computer systems directly to customers, Dell could best understand their needs, and provide the most effective computing solutions to meet those needs. Today, Dell is enhancing and broadening the fundamental competitive advantages of the direct model by increasingly applying the efficiencies of the Internet to its entire business. ... Through the direct business model, Dell offers in-person relationships with corporate and institutional customers; telephone and Internet purchasing (the latter now exceeding $18 million per day); customized computer systems; phone and online technical support; and next-day, on-site product service. Dell arranges for system installation and management, guides customers through technology transitions, and provides an extensive range of other services. ... Dell also serves medium and small businesses and home-PC users. Dells Unique Direct Model: Dells award-winning customer service, industry-leading growth and consistently strong financial performance differentiate the company from competitors for the following reasons: Price for Performance -- With the industrys most efficient procurement, manufacturing and distribution process, Dell offers its customers powerful, richly configured systems at competitive prices. Customization -- Every Dell system is built to order. ... Reliability, Service and Support -- Dell uses knowledge gained from direct customer contact before and after the sale to provide award-winning reliability and tailored customer service. Latest Technology -- Dell introduces the latest relevant technology much more quickly than companies with slow-moving indirect distribution channels. Dell turns over inventory every six days on average, keeping related costs low. Superior Shareholder Value -- During the last four quarters, the value of Dell common stock nearly doubled. From 1996 through 1998, Dell was the top-performing stock among the Standard & Poors 500. Internet Leadership Sales via Dell’s Web site surpassed $18 million per day during early 1999, accounting for 30 percent of overall revenue. ... Timeline: 1984 Michael Dell founds Dell Computer Corporation 1985 Company introduces the first PC of its own design: the Turbo, featuring Intel® 8088 processor running at eight megahertz 1987 Dell is first PC company to offer next-day, on-site product service International expansion begins with opening of subsidiary in United Kingdom 1988 To better meet unique customer needs, Dell begins to organize business around distinct customer segments Dell conducts initial public offering of company stock, 3. ... 50 each 1990 Manufacturing center in Limerick, Ireland, opened to serve European, Middle Eastern and African markets 1991 Company introduces its first notebook PC 1992 Dell included for first time among Fortune 500 roster of worlds largest companies 1993 Dell joins ranks of the top-five PC makers worldwide Subsidiaries in Australia and Japan are companys first entries into Asia-Pacific region 1995 Original $8.50 shares of Dell stock worth $100 on presplit basis 1996 Asia-Pacific manufacturing center in Penang, Malaysia, opened Customers begin buying Dell computers via Internet at www.dell.com Dell begins major push into network-server market Company added to Standard & Poors 500 stock index 1997 Company sales via Internet reach $1 million per day Dell ships its 10-millionth computer system Per-share value of common stock reaches $1,000 on presplit basis Dell introduces its first workstation systems 1998 Company expands manufacturing facilities in the Americas and Europe, and opens production and customer center in Xiamen, China Dell introduces PowerVault storage products 1999 Dell opens www. ... com, an online computer-related superstore Sales via Internet exceed $18 million per day Industry Outlook While the personal-computing market has expanded dramatically since the 1970s, Dell believes that the industrys best days and its own are yet to come, for two broad reasons. ... Development of the Direct Model Dell is continuously refining its direct approach to manufacturing, selling and servicing personal-computing systems. ... Current Dell initiatives include moving even greater volumes of product sales, service and support to the Internet; using the Internet to improve the efficiency of Dells procurement, manufacturing and distribution process; and further expanding an already broad range of value-added services. By taking its direct business model and its associated customer experience to even higher levels, through the Internet and value-added services, Dell intends to continue to grow its business at a multiple of the high-growth rate anticipated for the computer-systems industry as a whole. Dell still has significant opportunity for expansion in all parts of the world, especially in markets outside of the U. ... In doing so, Dell will meet customer expectations of: • Highest quality • Leading technology • Competitive pricing • Individual and company accountability • Best-in-class service and support • Flexible customization capability • Superior corporate citizenship • Financial stability Objectives: • To achieve market share of 14% by year 2002 worldwide. ...
Dell Computer Corporation
SYNOPSIS In this report an examination will be made of the production and logistics system of Dell Computer Corporation. The important aspects of Dell’sEmphasis will be placed on the following: How effective is the firms resource planning procedures? product/ service The key difficulties - potentialDells internal and external logistics process How technologies are beingpoints of failure in the Dell’s logistics process used or can be used to make the logistics function more efficient/effective?
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Paper Information
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Title: dell
Words: 4327
Rating: None
Pages: 17.3
submitted by: noneplease
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