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Papers > Art > fashion photography
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fashion photography |
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Photography and Fashion It was not until the mid 19th century that photographic emulsions became available allowing photographers to begin to build or adapt artists’ studio to take photographic portraits. Although photography’s major disadvantage compared to a painting was that it was black and white. ... It was not until the 1930s that colour photography became consistent and reliable at producing colour. Inspiration The limitations of the photographic medium determined the first photographs were of still life subjects but as printing and reproduction processes developed photography was used more and more. Today studio photography covers many genres. Within this falls advertising illustration and within advertising fashion plays a predominant role. The greatest use of photography presented to the public is in mass media. ... Initially, the fashion photographer acted to create an overall effect that essentially communicates ‘life style’. During the development of fashion photography there was a distinction between advertising (design and quality) and editorial (lifestyle). ... Fashion photography has reached the stage where the lifestyle, image design and quality of the clothes is so important that fashion is an issue that largely dominates ones every day living. Every day the subject of fashion is exercised by the general public as a means of both practical uses (clothes worn by humans for warmth etc) and for image purposes. However, today in the 21st century many other aspects and angles concerning fashion are being exploited by contemporary photographers. ... Every year the catwalks and latest seasonal fashion is seen and advertised in every fashion magazine. Where many people may ask the question, “London fashion may not be dull, but is it ever wearable?” many fashion fanatics would ignore any negative premonitions they may have and follow the latest ‘trend’ for of course, ‘it’s fashionable’! |
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Paper Information |
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Title: fashion photography
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