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Papers > Business > competitive advantage our future
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1. From traditional marketplace, to tommorows marketspace
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competitive advantage our future |
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For the last twenty years since the publication of Michael Porters Competitive Strategy in 1980, the focus of strategy has been mainly on the creation of sustainable competitive advantage. ... The traditional routes to marking out and defending competitive space within the Porter model are constantly being eroded in todays more dynamic and global economy, as entry and mobility barriers are relentlessly assailed in market after market, and switch- ing costs are all but disappearing. ... It has also provided the company with a leadership development system that many now feel is its major advantage. ... Conclusion In sum, the central focus in strategic management is changing from competitive advantage to value innova- tion. |
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Title: competitive advantage our future
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