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DaimlerChrysler
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... The merger has so far failed disastrously as DaimlerChrysler encountered so many problems. Here are the observations on the DaimlerChrysler merger and an analysis of the company to make some strategic marketing recommendations. ... What DaimlerChrysler want to achieve in the merger is to drive the future of the industry, to set new standards, open up new markets and new niche segments, to achieve new levels of speed and efficiency and above all, to combine the creativity of these two great companies to produce more, better and more innovative cars than their competitors. The goal is to make DaimlerChrysler the worldˇ¦s leading automaker. ... When Jurgen Schrempp, the DaimlerChrysler chairman with his aggressive and not exactly elegant management style, forced former Chrysler chief executive Robert Eaton to leave early. ... He also got tons of lawsuits from American investors who claimed Schrempp deceived shareholders at the time of the DaimlerChrysler merger. ... automobile market, the price of DaimlerChrysler stock stagnated around $50 a share and it was worth less than Daimler alone had been worth, pre-merger.
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Paper Information
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Title: DaimlerChrysler
Words: 856
Rating: None
Pages: 3.4
submitted by: rogermu
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