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Marketing
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4.0 Research Results and Analysis 4.1 Proof that the problem exists The evidence I have collected via my questionnaires, telephone interviews and postal surveys I have found that HICS is cash flow is being affected by certain problems in the business. If there is less money coming into the business, then this is a problem for them because there is not enough money to spend money on other business activities such as advertising, business equipment, and better productivity. I have received feedback from the manager of HICS and he suggested that 25% of customers who are members of HICS are in debt due to their credit allowance scheme. Customers choose the HICS 1-month credit allowance scheme, because they feel this is the best way to pay the company, but most customers fail to pay the money after a month which is a problem and the businesses cash flow is affected by this. 4.2 Proof of causes of problem As the manager has already suggested that their 1-month credit allowance scheme is affecting the cash flow within the business, the company can¡¦t terminate shipments and contracts because there are other competitors in the market that can provide the service to the customers.
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Paper Information
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Title: Marketing
Words: 827
Rating: None
Pages: 3.3
submitted by: uzmaap
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