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Media Bias

Evidence of Bias in the Presentation of Jane Gilchrist

Introduction

People may think that the aim of a newspaper is to state the facts; however the truth is that the media portrays these facts in a manipulative way so that it can persuade people to have a certain opinion. ...
In this essay I will explore the ways in which bias is put across to the reader. ... The broadsheet seems to do the opposite of the tabloid, in that it creates positive bias for the particular contestant mentioned in the tabloid paper, as it tries to portray that she has put her talent on hold, for her family.
In order to consider bias; use of presentation, language, facts, opinions and quotes will be taken into account for each of the articles.

Presentation

An obvious way in which newspapers create bias is through the use of pictures, banners and other devices. ... The use of these abstract nouns creates a contrasting mood, evokes emotion in the reader’s mind and immediately forms bias against Jane. ... These pictures increase the bias in the reader’s mind by generating sympathy for Bob yet at the same time increasing the animosity towards Jane, as it appears that she has forsaken him for someone more successful. ... The pictures also show bias against Paul as he is shown to be the person who is responsible for the breakdown of the Gilchrist’s marriage.
The use of intertextuality within the caption ‘Operatunity Knocks’ adds to the bias against Jane as it makes reference to the 1960s/70s talent show on television that was called ‘Opportunity Knocks’. ... The headline is used to create bias against Jane, through the use of two noun phrases. ... This further causes bias against Jane as it conveys to the reader that Jane is committing adultery. ... It builds up positive bias for Jane by describing her and Denise as ‘Divas’ who ‘wow the opera crowd’. ... It is also used to create some positive bias for Jane as it stresses her achievement. ... This is an example of manipulative language, which builds bias against Jane. ...
As well as creating bias by the meaning of the words, bias is also conveyed to the reader by the type of words that are used. ... This helps to create further emphasis on these words and therefore helps to create bias in the reader’s mind. ... This also adds to the bias against Jane as it emphasizes that she is guilty of breaking the marriage up. ... The broadsheet creates positive bias for Jane as it implies that she is generous as she is prepared to share her success with the other joint winner, which is not mentioned in the tabloid. ...

Description of Jane’s talent, ambition and achievement: semantic fields and connotative lexis

Broadsheet Tabloid
Stepped into shoes of great opera divas Ambition of a lifetime
Singing star Fantastic singer
Lifetime’s dream Golden chance
Armed only with determination and courage Biggest moment in her life
Seemingly impossible dream
Potential talent

The words used in the broadsheet article create more positive bias towards Jane. ... This seems to be quite neutral and does not create any negative bias against Jane. ... This creates positive bias for Jane as it emphasizes Jane’s remarkable feat, as she had no special privilege. ...
The tabloid also appears to be giving positive bias towards Jane, particularly where it describes her as a ‘Fantastic singer’, but when this is put into context with the rest of the article these words are used to undermine Jane. ... This helps to create bias against Jane, as semantic fields are a subtle way in which the article allows the reader to construct the picture of Jane, that the article wants to sell. ...
As shown in the above table, the tabloid uses many words and phrases, some of which are repeated, to describe Bob’s suffering, in order to generate sympathy for him and create negative bias against Jane. ... This also creates bias against Jane, as it is implies that she is ungrateful. The tabloid’s repetition of Bob’s heart problems, his suffering and devastation all contribute to the bias against Jane as she seems to be the cause of his suffering. ... The subject is cleverly manipulated to portray bias against Jane. ...
Bias is also built up against Paul as he is blamed for the breakdown of the marriage, particularly as previously both Jane and Bob had supported each other.

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Paper Information

Title: Media Bias

Words: 3666
Rating: None
Pages: 14.7
submitted by: BM22758

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