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Silvio Berlusconi Can One Man Do It All
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Silvio Berlusconi: Can one Man Do It All? ... Silvio Berlusconi, who has produced perhaps the most remarkable of all media mogul business careers, has also proved himself the most astute and the most virtuoso personal image builder. This man is also the current prime minister of Italy. It is true that many media moguls’ have political connections however, when does one man become a monopoly?
Silvio Berlusconi was born on September 29, 1936 in middle-class surroundings in Milan, Italy. ... This foundation in 1962 would begin Berlusconi’s rise to power. ... Five years later Berlusconi expanded his empire and founded Telemilano, a cable television station that served Milano 2, which would become Canale5 in 1980 (Long, 1). The housing development was built beneath the flight path of aircrafts very close to the Linate airport and his detractors became very interested in the property after the flight paths of aircrafts were diverted over other residential areas not owned by Berlusconi (The Economist, April 28th 2001). This set the tone for Berlusconi’s career, a likely path of a true mogul, as he is highly skilled in maneuvering and manipulating obstacles to be advantageous to his financial investments and political life. ...
The empire Berlusconi built from nothing is what has led him to be known as “Mr. ... Berlusconi realized the potential of the television medium after the success of his Telemilano and therefore invested 2. ... Officials of the Bank of Italy suspected that Berlusconi was behind these anonymous Swiss parties, a criminal offence at the time, and an investigation was set out by the Guardia di Finanzia. ... Berrutti left the Guardia di Finanzia immediately after the investigation and became Berlusconi’s lawyer and is today a Forza Italia member of parliament. ... However, there was a problem with Berlusconi’s plan. ... Nevertheless, this only slowed Berlusconi for one moment before he found a solution. ... Berlusconi benefited from the great market of advertising. ... Berlusconi had befriended Bettino Craxi while they both studied law at university. At this time, (1983-1987) Craxi was prime minister of Italy and willing to help Berlusconi continue on his path of media mogul (Long, 2). Many Italian cities were banning Berlusconi’s stations for broadcasting illegally. ... By this time Silvio Berlusconi was the richest man in Italy. ... 6% of Edilnord (The Economist)
Berlusconi’s personal worth is approximately 6. ... Berlusconi took advantage of his resources to market his new party as a fresh alternative to Italians. ... In 1994 Berlusconi became prime minister of Italy, only one year after the foundation of his political party. His timing was impeccable and the pure fact that he could broadcast his campaign nationally for free led to the beginnings of another success for Berlusconi (Stille, 4).
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Paper Information
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Title: Silvio Berlusconi Can One Man Do It All
Words: 2153
Rating: None
Pages: 8.6
submitted by: alba8020
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