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Papers > Foreign > Strategic management review Haier group
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Strategic management review Haier group |
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... 0 Introduction Strategic management is a vital aspect for today¡¯s modern enterprise to achieve their business goals. ... Based on a real world organization, this essay will describe and discuss the relevant strategic management concepts and the implementation by looking at the critically analyzed company¡¯s strategy in relation to the mission statement and in particular identifying its apparent competitive advantage. This article aims to deductively showing that how application of strategic management theories has enabled a business ventures to succeed amongst its competitors. ... 0 Company Profile Haier Group, incorporated with 800 staff and only one product in 1984, is currently a super-large Chinese household electrical enterprise with more than 30,000 employees and a wide range of household electrical appliances in 86 categories under its brand. ... haier. ... Through the implication of this organization itself and the analysis below, both haier¡¯s position as No 1 in Chinese domestic electrical appliance market and its significant reputation in the world market derive from the perfect consistence among its mission, strategy and development of competitive advantage. ... 0 Mission, Values and Ethics Statements Haier¡¯s mission: With the aim at striving to make contributions to the mankind, Haier is about to build an international famous brand by implementing diversification and internationalization strategy and to make it a large multinational organization with core innovation capability (www.haier. ... Moreover, Haier has got sustainable success just by this core competitive advantage. ... Company¡¯s Ethics: Sincerely forever Haier should be like the sea - making contributions to the mankind Contribution Selflessly, Pursuit of Excellence. ... 0 Haier Observed Strategies and Competitive Advantages During the past 17 years, Haier¡¯s development can be divided into three strategic stages at corporate level that Haier has been insisting on to make today¡¯s remarkable achievement. ... (Dalton, 2002) Haier adopted this strategy by emphasizing quality of its products during its first seven years. ... In the beginning of this stage, Haier focused on changing employees¡¯ conception about quality and conducting Total Quality Management. Haier innovatively developed a judgment ¡°product with any slight fault is useless¡±. ... It also embodies Haier¡¯s core ethnic of ¡°sincerely forever¡±. ... Except quality, Haier sees market as the other important conception that had to be built into employees¡¯ mind. ... For example, when Haier found some peasants washed potatoes with washing machine, it met this kind of need instead of teaching peasants to use normal washing machine and in turn, Haier took more market share. Obviously, this is the successful case of Innovation value matching ¡°Never Say ¡®No¡¯ to the Market¡± and ¡°Customer is always right¡±, either of which is seen as one of Haier¡¯s sub-values. |
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Title: Strategic management review Haier group
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