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Global
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... ’s director for global employee relations, agrees that it is understandable for Americans to be concerned about his company’s plans to “off-shore”, but insists that his company must, “balance what the business needs to do versus impact on people”. ... Also, global planning for such a task may be easy but global execution is not. ...
• Sir Martin Sorrell goes on to argue that focusing on creating global marketing strategies needs to die down and that swinging back to a more local approach is necessary.
• Sorrell claims that when speaking of Global Marketing, “One Size doesn’t fit all.
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Paper Information
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Title: Global
Words: 1782
Rating: None
Pages: 7.1
submitted by: alexmangano77
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