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Jamba Juice Case
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Environmental scan for the Juice Club
· Social
§ The NYU campus center is next to the University of London, a college with thousands of students in attendance. Since Jamba Juice’s prime target has been 18-25 year olds, there is a huge market to tap into. ... Jamba Juice’s smoothies, soups and breads are all advertised to contain sufficient nutritional content for an individual meal.
§ The Generation Y population in college is health conscious, and is looking to move towards a more nutritional and healthy diet—a category that the Jamba Juice selections fall into. ... This group of people can be a large market for Jamba Juice as well. ... Jamba Juice markets its products as high quality with no added artificial flavors, sugars, or preservatives. ... Since tourists are always willing to try out new things, Jamba Juice might get a lot of business from visitors to the city. ... This may hurt Jamba Juice’s prospects if students economize and bring meals from their residences rather than eat out. ... Jamba Juice might find it hard to make high profits if it can’t get a large enough market share.
§ Jamba Juice has to take into account the cost of transporting fruit to London in the winter months when agricultural output in the region falls and there is unavailability of certain types of fruit. ... If Jamba Juice becomes a Campus Cash location as well, students will find it convenient to buy their food there and thus frequent their visits.
§ Fruit is hard to obtain in the winter months in the UK, especially the tropical ingredients that Jamba Juice uses (i.
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Paper Information
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Title: Jamba Juice Case
Words: 1321
Rating: None
Pages: 5.3
submitted by: bupol82
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