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Land Rover Discovery
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Land Rover Discovery is the definitive Family 4x4 that delivers quality, luxury and ruggedness in a single vehicle and hence is versatile enough to deliver performance not only on-road but also in the off-road expeditions.
This is seemingly the best positioning alternative since it builds on the market research that most of the buyers of Discovery are educated, married and high-income group professionals (Exhibit 19). Given the slightly higher price range of Discovery, this segment could easily afford it.
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Paper Information
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Title: Land Rover Discovery
Words: 353
Rating: None
Pages: 1.4
submitted by: realwhiz
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