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Marketing Concepts Assignment
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Analysis Ø In front of Wadia group of Colleges Ø 7am to 10 am and 12 noon to 5 pm Ø Clean high quality vegetarian items to its clients Ø Clients consisted mostly of students and staff of the adjoining college Proposition put forth by Victor, Vanita and Vilas (The 3 Vs) Ø Introduction of non-vegetarian menu Ø Beer bar Ø Change in timings 7am to 11pm Assumptions Availability of space is not an issue. The café is surrounded by a lawn owned by Vanita’s family Plan Ø Market Survey A market survey, considering a sample population of 200 people has to be done. 50% of the sample should include students and staff of the college, as they are expected to be the most frequent clients of the café and the rest 50% should comprise of local residents and executives of the offices in the vicinity.
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Paper Information
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Title: Marketing Concepts Assignment
Words: 670
Rating: None
Pages: 2.7
submitted by: hanoze
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