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Management of Tourism Events





The Management of Tourism Events
TRM 516









Assignment 1
Due: 3 October 2001






Toni Bright
Student Number: 94017990








Index



INTRODUCTION 3
SHAPING A TOURIST DESTINATION THROUGH TOURISM EVENTS 3
THE SYDNEY GAY AND LESBIAN MARDI GRAS – A TOURISM EVENT 5
CONCLUSION 7
BIBLIOGRAPHY 8


Introduction

Events are to be found in all societies, and play a crucial role in the lives of their host communities. ... Events can also play a role in shaping a tourism destination and developing alterative tourism resources for a region, city or community. The Tourism NSW Masterplan (1995) identified special events as an important part of the tourism industry because they generate a high level of urgency and trigger the conversion of intention to an actual visit.

Shaping a tourist destination through tourism events

Event tourism is defined by Getz (1991) as the systematic planning, development and marketing of events as tourist attractions, catalysts for other developments, image builders, and animators of attractions and destination areas.

Events can play a number of roles to assist in shaping a tourist destination. As a tourist attraction, events can contribute to the destination’s attractiveness, pull visitors to the destination by motivating and serving as triggers for tourist visits, and also change the type of visitor the destination attracts. ... By staging the event at the appropriate time, tourism events can attract more passing traffic, expand the tourism season, control demand by ironing out peaks and troughs and spread the benefits of tourism in a geographic area.

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Paper Information

Title: Management of Tourism Events

Words: 1110
Rating: None
Pages: 4.4
submitted by: tbright

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