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ODYSSEUS
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Odysseus
Problems and opportunities
You can see that the company have a certain characteristic regarding its products, even if it’s the mean leader in the market, and maintain patterns in several countries the company depends in a single product, making it very vulnerable if the competition came up with a better substitute, or improvement. ...
Recommended solutions
The best option that the company is the joint venture offered by Scylla, since is already posses a good distribution channels, plus it will be more effective to let a local company handle all the management and marketing of the product in Europe, plus it will be very easy for the product to be distributed fast and efficiently, to avoid siren to enter the same market plus it will be more difficult for competitors to make an effective counterattack, or avoid Odysseus to get a good market share.
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Paper Information
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Title: ODYSSEUS
Words: 508
Rating: None
Pages: 2
submitted by: popotita1824
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