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Violence from hollywood |
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"Just as a number of those who love pizza turn away in disgust if it has anchovies, plenty of people who love movies and TV shows turn away at the prospect of media entertainment filled with explicit violence. ... " The marketing of violence to youngsters is the most recent manifestation of governmental concern about violent content in the mass media. Over the last 35 years, the overwhelming emphasis in academic research (much of which was funded by the government) has been the impact of media violence on aggressive behavior. A more minor theme has been on the possible desensitizing effects of exposure to media violence. The consensus among most social scientists is that viewing violence is causally related to both aggressive behavior and desensitization, although the statistical size of these effects is not particularly large, and some critics express skepticism about the extent to which results from laboratory experiments translate to violent behavior outside of the lab. Judging from this past history, controversy about the effects of media violence is likely to continue. However, one important question amidst all of the controversy has not attracted much research attention: How many viewers really like media violence? ... To us, it seems remarkable that these questions have not drawn more attention from scholars. While more systematic research is certainly needed in order to understand the issues surrounding these questions, some valuable clues are already available from existing studies. ... Yet, she squints her eyes during the most violent scenes just as she does during any picture containing graphic violence. ... The little data that is available on the enjoyment of media violence suggests that a significant segment of the population expresses a general preference to avoid explicit depictions of bashing, beating, pinching, poking, raping, ripping, smashing, slicing, and twisting of flesh. If this is the case, why does Hollywood continue to chum out images of violence and plan media campaigns directed specifically to children? ... Reaction #1: Violence ruins the movie. ... The violence in those movies would weigh too heavily on the negative side and ruin their viewing experience. One common myth about entertainment preferences is that most viewers want violence. ... While some of the top-grossing films each year are certainly violent, plenty of nonviolent pictures have proven to be top moneymakers for Hollywood. After we assembled a list of the five top-grossing films for the past several years, we checked the violence/gore ratings provided at the kidsinmind. ... " Each appeared among the five top-grossing films over the last seven years and not one of them received a violence/gore rating above a "3" on the 1-10 scale used by kidsinmind. ... To be sure, some of the popular shows contain violence, but there are numerous nonviolent programs among the leaders. ... Just a few years ago, it was "Seinfeld" that commanded the publics attention--a show that was hardly known for grotesque displays of violence and gore. Just as a number of those who love pizza turn away in disgust if it has anchovies, plenty of people who love movies and TV shows turn away at the prospect of media entertainment filled with explicit violence. Reaction #2: Violence is tolerable because the rest is simply fabulous. ... Instead, viewers enjoy some of the other things that tend to go along with the violence. |
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Title: Violence from hollywood
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