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Outine Piracy
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Fisher's Proposal 1. Potential advantages through fuller exploitation of technology Distribution today Sound recordings done through: a) CDs Standard money distributed for typical CD purchase: 35% retailer, 27% record company, 15% manufacturer, 9% distributor, 16-17% for artist (that latter number is a ceiling) b) Broadcasts, which are promotional Fisher notes payola, though illegal, is still practiced Movies "Temporal price discrimination" – releasing movies in a series of formats over time, trying to milk most lucrative markets. Done to maximize revenue ("second degree price discrimination") How can the Internet change distribution, thus making world better? Methods: Downloading, "Interactive" or "on-demand" streaming (eg, pay-per-view) (choice), "Non-interactive" streaming (eg, webcasting) (no specific choices) Improvements: 1. Cost savings (see CDs above) – eliminates need for retailer, some of the functions of record company – you still need a distributor, but probably a less expensive one. Roughly speaking, 2/3 of costs have disappeared. 2. Eliminates over/under-production – copies are "produced" on demand. 3. Convenience and precision are good for consumers. Idea of "celestial jukebox" - being able to pull all types of media down from Internet at a whim. 4. Increases number, variety of musicians because of reduced costs. Also, new distribution mechanisms are creating niche markets, increased demand for marginalized music. 5. Increase "Semiotic democracy" – the reversal of trend in Western economies in 20 century towards concentration of who makes "cultural meaning" - fewer music, movies, etc. companies. Semiotic democracy improved by new tools to manipulate art to rip, mix, and burn; make new materials, and shape how materials are presented to you (think CleanFlicks and ReplayTV). Blurring boundaries between producers and consumers. Disadvantages 1. Piracy 2. Protecting "integrity" of works – integrity of artists 3. If there is no recognizable version of particular movie, how can we have that shared experience around art? 2. What's Gone Awry (skims through it) Something promises happens, things fall apart. Why do things fall apart? Organizations that will lose fight back. Fisher discusses everything from webcasting, to Napster and Scour, to CD burning, to KaZaA. Why is this bad: 1. High transaction costs still. 2. No celestial jukebox. 3. Encryption (DRM) and ephemeral downloads and such impede fair uses and semiotic democracy.
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Paper Information
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Title: Outine Piracy
Words: 1784
Rating: None
Pages: 7.1
submitted by: chewheck
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