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AD S IMPACT TO CREATON OF WOMAN S IMAGE |
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Introduction Looking at advertisement s today is a bit like walking through a carnival hall of mirrors, when the elements of our ordinary lives are magnified and exaggerated, but are still recognizable. Ad is one of marketing mix tools, which is widely used to stimulate demand and create an image of product and an image of those of those who possess this product. But the purpose of this research paper is to look at ad as a communication process and to show how image of human can be created trough this communication. So, the object of study is a print ad. Subject is ads impact in creation image of woman. ... In chapter 1 and 2 there is talking about the main conditions, which have to be for ad existing and the 1. The Fundamental Social and Economic Influences That Fostered Ads Rise In many discussions of the evolution of ad, the process is often portrayed as having its origins in ancient times. But whatever those ancients were doing, they were not advertising, because ad exist only as mass-mediated communication. So, while cavemen and cavewomen were communicated with persuasive intent and even in a commercial context, they were not using ad. There are four major factors, which made ad to exist: 1. ... One of the tools used to stimulate demand is ad. ... The industrial Revolution (it began about 1750 in England) was basic force behind the rapid increase in mass - produced supply of goods that required stimulation of demand, something that ad can be very good at. So, by providing a need of ad, the Industrial Revolution was a basic influence in its emergence. ... And the essential tool in stimulating demand of brand is ad. ... But probably even more important in terms of ad was the rise of the mass circulation magazines. ... Before the Industrial Revolution, ad presence in the United States was barely noticeable. With an explosion in economic growth around the turn of the century, modern ad was born. The 1920s established ad as a major force on the U.S. ... With the Great Depression and World War II, cynicism and paranoia began to grow regarding ad. This concern led to refinements in practice and more careful regulation of ad in1960s and 1970s. ... The present era has one significant character about the ad - it became interacting. But the very nature of ad is not going to change. Ad will still be a paid, mass-mediated attempt to persuade. The most dramatic change will be in the way ad is prepared and delivered to target audience. Talking about Lithuania and ad, it is necessary to point out that all upper written conditions were there until World War II, after which 50 years lasted occupation began. So, until 1940s, I think, the using of ad was similar as in any West European country or U.S. ... Everything was under ideology control, and in some cases, I think, this ideology play role of ad. At that time, in 1950s, the issue of "mind control" became an American paranoia and many people suspected that ad, which existed only in West Europe and U.S. ... Lithuania received independence and all four conditions, in which exists ad, were set again. In 1991 there was no so much ad in all media. But when the foreign or join stock companies appeared, the bum of ad has begun. ... Thus ad is in use almost 10 years there is no one main low which could regulate ad. So, social, economic, politic trends, along with technological development are major determinants of way ad is practiced in any society. ... They were the first major competitors with newspapers of ad and remain a significant part of the ad marketplace today. ... The magazines represented not all group interests, but the mass circulation magazines reoriented their relationship to national ad by narrowing their focus in term of the products they could attract to their pages. |
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Title: AD S IMPACT TO CREATON OF WOMAN S IMAGE
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