Papers > People > Advertisement and our society
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Advertisement and our society
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The impact of advertising on our society is a fiercely debated topic, and has been ever since the conception of advertising in its most basic form. There are negative and positive social and economic impacts upon society from advertising in its various forms. For instance, advertising promoting public welfare has a positive social impact upon society, whereas advertising portraying women as sex objects has negative social impacts. There are also positive economic impacts on society such as providing funding for the media and stimulating an active, competitive economy. ... For example, an automobile advertisement, as well as mentioning the mechanical attributes of the car, would most likely focus on the excitement, prestige, and social advancement it may bring the buyer. This social advancement is very often sexual, or involving attraction of the other sex– so the car advertisement may also mention the glamorous women/men that the consumer will attract with his/her fancy car. ... This may encourage a person to act on his or her desire for success and, for instance, go out and purchase that particular brand of make-up or deodorant hoping to emulate the seeming success of the person depicted in the advertisement. ... In fact, advertisers would say that there are many positive social impacts on our society from advertising.
Advertising can be used to increase awareness in society about particular issues, and in so doing, becomes a form of education.
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Paper Information
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Title: Advertisement and our society
Words: 1165
Rating: None
Pages: 4.7
submitted by: zeinah
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