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Analyse psychology articles
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Article 1. Some Mistake? Article one is a newspaper article which refers to the election of Arnold Schwarzenegger as governor of California. The author is making a social judgement concerning Arnold Schwarzenegger’s ability to act as governor of California. The author’s evaluation is that Arnold Schwarzenegger is not suitable to be a governor because he has no experience of politics and no discernible policies. This article is a good example because it demonstrates cognitive, behavioural, and affective components of the attitude. Cognitive components of an attitude include beliefs that people hold about the object of an attitude (Weiten, 2001; p. 671). The authors’ cognitive component includes his belief about Schwarzenegger’s inability to act as governor for the people of California, a state that is currently saddled with problems. The author also questions what Schwarzenegger’s has done in his life that compares to being governor to give people the impression that he is fit for this position. The affective components of an attitude consist of the emotional feelings stimulated by an object of thought (Weiten, 2001; p. 671). The affective component that the author possesses is his fear of the future of American politics and generally the future of the American public. Finally, the behavioural component of an attitude consists of predispositions to act in certain ways (Weiten, 2001; p. 671). The behavioural component is evident in the authors attempt to persuade the public of America that Schwarzenegger is unfit for this position. This article was also selected because of the importance of the context and its relevance to contemporary culture. People of all ages are preoccupied with celebrities; however according to the author, being a celebrity should not be enough to take a person from nothing to government. The context is important because it stresses the importance of what fame has become to be and how likeability for an actor can increase emotional feelings and persuasion. Generally, celebrities are used because they have "stopping power" and draw attention to persuasive messages. Another reason is the expectation that the respect, popularity, or admiration the celebrity enjoys will influence people’s feelings and, of course, their behaviour toward what they are endorsing. According to Weiten (2001; P. 672), the process of persuasion includes four basic elements: source, receiver, message, and channel. The source is the person who sends a communication. According to Weiten (2001; p. 672-673), persuasion tends to be more successful when the source has high credibility. In this case because the source is writing for a newspaper he can be perceived as having knowledge, skill or experience relevant to the communication topic and can be trusted to give an unbiased opinion or present objective information on the issue. Information from a newspaper writer can influence beliefs, opinions, attitudes, and/or behaviour through a process known as internalization whereby the receiver desires to have an objectively correct or "right" position on an issue (Santrock, 1996). The author is also showing an impressive grasp of the issue at hand. According to Weiten (2001; p. 672-673), showing an impressive grasp of the issue at hand is a source factor. Message factor is the information transmitted by the source. According to Weiten (2001; p. 673), information transmission depends on how the person arguing for something wants to present their argument.
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Paper Information
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Title: Analyse psychology articles
Words: 2657
Rating: None
Pages: 10.6
submitted by: 1mgeorgiou1
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