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Adcult Visual Myths and Culture
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... To analyse an ad, then, is to analyse the culture in which it appears. ... The visual ad plays upon certain values in our cultures to create a perfect illusion of how people should act or how people should be. ... The visual images, which are used in these three ads, are focusing on the single objects, symbols of an upper class (the outlook of a woman, who is by chance a famous movie star; an expensive little doggy; and a hidden price of a prestige car, rich ones don’t care about a price) and written messages that speak for themselves (“Elegance is an attitude”, “extraordinary dog”). ... The visual myths can be determined as looks of joy, happiness, surrounded by the stress-free environment, love, friendship, gathering together, social activity: like army. ... The visual myth of a paradise appears in the first ad. ... And the third advertisement supports the fantasy visual myth of a beauty and innocence of the Mermaid.
Pictures at the end
Myths can be used to manipulate people.
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Paper Information
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Title: Adcult Visual Myths and Culture
Words: 795
Rating: None
Pages: 3.2
submitted by: ellukka
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