Papers > Religion > Marketing the Messiah The Vatican as part of the global culture industry
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Marketing the Messiah The Vatican as part of the global culture industry
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In his article “Engaging Pop Culture – The Catholic Church in the World Market”, published in World Policy Journal in spring 1998, Michael L. ... He looks at them in connection with wider changes in economy and culture, exploring the mutual influence global media producers, culture industries and the Church have on each other and he raises the question if the Church has taken the right road towards the future, by becoming one of the global culture companies. ... Television, pop-music, cinema and the internet have become today’s centre of attention in peoples spare time, culture has become something that can be easily consumed and which is pleasant and gratifying. The significance of this new approach to culture can be seen in the emergence of the new mega-corporations, like AOL-Time Warner or the vast media and culture producing empire of Rupert Murdoch, they show how significant and how profitable the market for culture has become today. ... The transnationalisation of the economy has also led to a hegemonisation of culture. A global marketplace for ideas and leisure has been created, which focuses more on increasing consumption than production. Marketing and advertising become increasingly important to sustain demand for more and new products, as the interest on the side of the consumers has to be created and maintained.
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Paper Information
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Title: Marketing the Messiah The Vatican as part of the global culture industry
Words: 966
Rating: None
Pages: 3.9
submitted by: teresch
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