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International Business
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tenure as Associate Dean he managed the Business School scholarly and externally funded research effort. ... degree in International Business and Marketing was awarded by Georgia State University (1978). His dissertation title "Formulating a Multi-national Marketing Startegy: A Deductive, Cross-national Consumer Behavior Model" was selected as one of only four finalists to compete for Farmer Dissertation Award of the Academy of International Business (1979). ... Yapraks research has been published in the Journal of International Business Studies, Journal of International Marketing, Advances in International Marketing, Journal of Political Psychology, R&D Management, Management International Review, European Journal of Marketing, Journal of Advertising, International Marketing Review, Quality Management Journal and Management Decision, Simulation and Gaming Journal, Journal of International Consumer Marketing, Journal of Targeting, Measurement, and Analysis of Marketing, and the Proceedings of the conferences of the Academy of International Business, American Marketing Association, World Marketing Congress, European International Business Association, and the Academy of Marketing Science. Chapters and cases authored by him have appeared in several international marketing textbooks and scholarly books such as Country Images. Books such as International Trade: Regional and Global Issues, Multinational Strategic Alliances, and Product and Country Images.
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Paper Information
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Title: International Business
Words: 892
Rating: None
Pages: 3.6
submitted by: aqaqaq
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