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Papers > Sports > Expansion and Growth of sports 1950 1970
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Expansion and Growth of sports 1950 1970 |
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Sports today is a wonderful arena in which men, women, and children of all ages, races, colors, and cultures can compete in, and at many different levels. ... Most professional athletes enjoy a healthy salary as sports over the years has become not only a fun game, but a form of entertainment and with numerous endorsements, shoe contracts and the like, an athlete today is more of an icon and a star, appearing on commercials for soda pop, athletic gear, clothing: the list goes on. Women have also been able to get a piece of the pie; they are now able to dream about playing sports as a profession, or, if they desire, merely for recreation. I would like to discuss how sports have evolved over the years. ... How has what happened significantly changed the face of sports today? ... From then on, there has been a great increase in female participation in sports, and such opportunities were not even available 25 years ago. ... More than 100,000 women participate in intercollegiate sports, a fourfold increase since 1971. ... Racial equality also began to make its way into sports during this time period. ... What some call breaking the “color line”, he was a pioneer for many more African-Americans to participate in baseball and in sports. ... ) Television also played a crucial role in the changing of sports. As sports began to be more televised, advertising came along for the comfortable ride. Car manufacturers, clothing lines, soda pop, and other products wanted to cash in by buying advertising spots, or commercials, during sports events. ... Beginning in the late 30’s, “the United States entered the era of sports television on May 17, 1939” to telecast a match “between Columbia and Princeton”(Guttmann, 1997, p. |
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Title: Expansion and Growth of sports 1950 1970
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