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Papers > Sports > How to Market John OShea
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How to Market John OShea |
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SWOT ANALYSIS Strengths Good Looking Very disciplined Very High Profile Very desirable Image/Characteristics Appeals to both young and old Level head on young shoulders Plays for the most famous club in the world Plays for the best marketed club in the world Dedicated to football John has a lot of obvious strengths that will enable us to create and sustain a strong image for him. ... John could not be at a more prestigious club as he is guaranteed brand recognition near enough worldwide but especially in the lucrative Asian Markets. John also has a very desirable image, which appeals to both males and females, young and old. ... John, although schooled in media relations from a young age as part of his education at Manchester united would still lack the media savvy of a seasoned professional. ... This though is not set in stone as Alex Ferguson has stated publicly that he sees John O’Shea as the natural successor to Roy Keane at the heart of the Manchester United midfield. If this were the case it would launch John to the same level as Roy Keane and Ryan Giggs who both earn vast sums from endorsements. Finally at United John is a big fish surrounded by other big fish and this may be a disadvantage as it will be hard to stand out as a true star in a team of stars. Opportunities Huge potential for various endorsements Footballers the new pop stars We will now look at the potential and real opportunities that currently exist for John. Potentially if marketed correctly John is set to be a major marketing force certainly in the UK and Ireland for the next 12 to 15 years. ... There is no reason why John given his profile, if marketed correctly, cannot reap the same rewards. ... At the moment there are a lot of real opportunities out there for John, as a Waterford lad we would certainly envisage a promotional contract with Glanbia (the fourth largest Dairy producer in the world). |
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Title: How to Market John OShea
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